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A glorious collaboration of man and machine

It could be said that the world’s most intriguing figures are full of contradictions … which would accurately describe Maserati GranTurismo and GranCabrio. These are vehicles built in one of the oldest and most traditional factories in Italy, but are among the most modern, innovative cars on the road.It all starts at the historic Maserati factory in Viale Ciro Menotti in Modena, Italy. While iconic Maseratis dating back the 1940s have rolled out of its door, this recently modernized facility employs the best of both skilled labor and technological advances to achieve a superior hand-built vehicle. Utilizing proven practices developed through the company’s World Class Manufacturing (WCM) system, the plant has a strong culture dedicated to producing the highest-quality cars

possible. Each car is built to order — a document goes with each car to every station at the facility and is signed to ensure that the car is built to the customer’s exact personal requirements.

CG / GT f a c t o r y – Mo d e n a I t a l y

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